“For instance, he gives the game studios that are part of Activision the ability to lease their own office space, control personnel decisions, choose their own technology and set their own deadlines.”
Well, technically, so does everyone. Technically. The devil sure is in those details.
I am not sure this is a good sign for community people and the profession. None of the parts of this megacorporation have seen a need for any community management besides a) message boards, and b) telling people what they want to hear… and if those things turn out to be not true, well, the explanation pacified everyone at the time, so it’s all good. Besides, “there’s no money in it.” (Until there IS, and suddenly I have to listen to people who argued with me for years telling the NYT that they were right all along. It’s bound to happen, but that doesn’t mean I’m not irritated in advance!) Now, with the sheer size and accompanying expectations of the new beast, there’s little reason for this giant to innovate in the area of social connection. Sounds like they’re after their own Madden. I guess it’s good to have goals. But until they have their Madden on top of their Warcraft, and are therefore more settled, I suspect they’ll leave the social aspects to Pepperidge Fucking Farm.
It certainly is interesting, watching business cycles repeat themselves. Wonder when the next wave of small studios will start.