I have mentioned before that one of the obvious truths of community management is respecting your players.
The fact that it has to be said is a little disgusting.
Don’t get me wrong, at industry events I was just as likely as the next CM to sit around participating in the Crazy Player Olympics. (The judges once gave me all 10s for the guy who flew out to Virginia from Illinois to demand his lost hammer back.) But the nuts are the outliers. If you do not genuinely care for your players, and think of them with respect, you are going to burn out like a White House press secretary.
Having respect for players means caring about the things that are important to them, both in the game itself and with the influences that shape their response to your product. So, in a traditional sword and board game, you should both care about the game, and at least respect the RPG mentality that leads people to your game.