Things That Make Me /Facepalm When I See Them From Moderators:

Jan 06 2011

Okay. Real busy today, but my name was invoked in the context of /facepalm, and that brings me to this bit of free advice/scenario breakdown:

- “I got into a heated argument.” No. Professional moderators do not get into heated arguments. You don’t roll up your sleeves and argue, and you definitely don’t get all het up over anything. You can lay out facts, once. You can debunk outright lies before cauterizing the thread. But you don’t get angry. You’re a pro. When you get angry, you walk away.

- “I became part of the community because I liked being treated like a rock star.” What? No. The fanboys do have a tendency to treat red names like rock stars. However, if you let yourself believe the things that people say about you on forums, you ALSO have to believe the ones who say you’re a fat fuck who should die in a fire. You cannot have it both ways. Generally speaking, anyone with this “I love to be loved” mentality on a forum is cruisin’ for a bruisin’ be they dev or player. A forum community’s margin of tolerance isn’t big enough for more than one ego, and that ego parking space is reserved for the producer, lead designer, or CEO, depending. And it IS like a reserved parking space – just because the CEO isn’t using it doesn’t mean you get to park your ’91 Caprice hoopty in the spot.

- “Let’s continue this conversation in PM.” What? Oh, hell no. Taking a conversation private is the worst possible thing you can do, because it’ll be reposted in a dozen forums you don’t control… and very possibly edited to make you look like a schmuck. The schmuck you are if you took the chitchat private in the first place, of course, but still. Your only defense is to have the conversation so publicly that the context is there for anyone who wants to look.

As an employee (more on that in a second), your every word is public. You have no expectation of privacy. If the conversation is too angry/passionate/demented to have in public, you shouldn’t be having it at all.

- “I’m a volunteer.” Two flavors of volunteer, here. One, you are an employee but not a community team member. Your mod duties are therefore volunteer in the sense that the company pays you, but not to mod. Personally, I hate that kind of thing. If it’s a person’s actual job, that person tends to be more thoughtful, accountable, and part of a team that can help with sanity checks. And yes, you need sanity checks. I’ve been modding off and on for more than a decade in both junior and senior capacities, and I regularly ask teammates for feedback. Lone wolves die in the winter, boys and girls. Don’t be the lone wolf.

The other flavor of mod is a real volunteer – someone outside the company,totally unpaid, and totally unaccountable. Eh… /shrug. If something goes wrong with this scenario, the company deserves the drama. You know why? You get what you pay for.

- “Just my opinion.” Here’s the trick to having opinions when your name is red (or whatever color the employees have, okay, stop nitpicking me, I’m old and for old people employee names are always red IN SPIRIT): You can say “just my opinion” in only one situation: when you are talking about something so self-evident that anyone disagreeing with you will be shouted down by the entire forum. “Just my opinion” is not “just your opinion” when you’re a representative of the company (more on that in a second). You use that phrase in the context of building rapport, of identifying yourself as firmly in agreement with the entire community. It’s a phrase that bears a lot more semantic weight when you’re on the dark side of the force.

There’s one exception to that. You can also use “just my opinion” in opposition to your community…when you are speaking on behalf of the product with the full support of the entire dev team. See, here’s the thing. You are not a private citizen. The community does not, on an emotional level, differentiate between your red name and say, the creative director”s red name. So, even if your actual role at the company is mailboy or cube warrior or producer’s bitch, you still have the footprint of the most senior producer.

If you’re thinking, but I just want to talk about games with people who share my interests, I do sympathize. You wouldn’t be a mod for a game unless you really loved games (not for more than a couple weeks, anyway – easier to make money walking the street in platform heels). But life’s not fair. Go pee somewhere else on the internet. You can’t be a private citizen on your own company’s board, ever. And don’t think you can sneak around this rule with a sock puppet, because you WILL be caught and it WILL be ugly.

And that’s all I’ve got to say about that.

20 responses so far

Don't Assume, Don't Judge

Nov 04 2010

Many of you have realized over the years that I am politically liberal. Please look up the original meaning of that word, and use that definition when trying to extrapolate my views. If you do that for me, I’ll use the original meaning of the word “Republican,” hmm? Small government, no interference in the private lives of citizens, etc?

Aaaaaanyway, the point is, I’m a big ol’ liberal, and I also have a big American flag flying outside my house. A nice one, too, no some crappy screenprinted piece of garbage made overseas. This baby is hand sewn and embroidered here in the USA out of weatherproof material. On the fourth of July I even recite the Pledge.

The flag belongs to all citizens of the USA. However, people see a flag these days, and they make certain… assumptions. All of my junk mail last month was from the Democrats, because that’s how I’m registered. (I tossed every bit of it, BTW, since none of it told me a single fact about the candidates and the issues – just a lot of vague nonsense. /rage) But my hand-delivered junk – a doorknob hanger, three flyers – was teeming with genuinely foul assumptions about minorities, gays, our elected President, and more. None of it was officially from any particular candidate, of course. But I felt ill that someone saw my beautiful flag and thought I must therefore be a piece of bigoted fecal material.

I mention this because I was doing a bit of moderating this morning for a community I’m working with. The issue at hand is a bit of a hot topic among members, and the combatants were getting mean. Lots of filter evasion, lots of vaguely racist innuendo, and the usual casual misogyny. I should be used to it by now, but every once in awhile, I look up and think… really? The worst thing you can be in the WHOLE WORLD is a girl?

Anyway, what made this particular bit of nonsense so fascinating was that this same forum has a “RL Pic” thread. I realize people can lie there, too, but honestly? People don’t, usually. There’s this deep hunger to say “this is who I really am” in humans that are willing to post pictures. (Also, the fakes are pretty obvious. Pro tip – if you are actually a blond model, wear the t-shirt from the game, don’t use shots from your portfolio because you’re still hot with a camera phone, and/or don’t use the first picture that comes up on Google Image search.) So, unusually for a message board, I had some idea as to the race/gender/age and in some cases orientation of the people screaming at each other.

I wanted to scream back. I wanted to grab people by the necks, bash their heads together, and say, “LOOK. The rule against using slurs isn’t because we’re “politically correct.” It is because words HURT people. You are using words that are causing pain, words that cut, and you’re slicing up the same people who are on your side in this ridiculous and pointless argument. Why would you stab your own friends? Who told you this was okay?”

I wish I could tell you I had a solution. But all I can do is keep flying my flag, keep banning people who think slurs are just words, and keep on hoping that eventually, someone will notice.

15 responses so far

College Dorms and Retention

Oct 20 2010

Y’all seemed to enjoy the behind the scenes story last time, so here’s another. (NB: It was a long time ago and I didn’t know squat about market research, metrics, or anything like that.)

I just put up an article at Metaverse (http://metaversemodsquad.wordpress.com/2010/10/20/retention-part-29-have-a-bag-of-tricks/) where I said “I once ran a program where I pursued college students living in all-male dormitories.”

The story isn’t quite as funny as it could be. It started as an accident.

I was in charge of putting a few thousand people into a beta test. (All applications had been vetted for system specs, connection, and everyone had been in at least one prior beta test.) First I put in all the people living in Alaska, North Dakota, northern Wisconsin, and Maine. It was wintertime, and I figured people living in those places might want something fun to do… and furthermore would test for hours. Great beta testers don’t go outside, right? (I was right about North Dakota and Maine, but Alaskans are surprisingly fickle and there weren’t enough people in northern Wisconsin to indicate any trends.)

That left around 2700 more beta slots.

After putting in all the people with the last names beginning with Z (to make up for years of never getting to go first for ANYTHING) and people whose application numbers were divisible by five, I inquired about maybe getting some kind of program to do the choosing for me. No such luck.

As a loyal Hokie fan, I put in all of the applicants with Virginia Tech emails.

For this next part to make sense, you have to know that there’s an all male dorm at VT called Pritchard. It is a hellhole. It is an apartment tower filled with feral manchildren who are living without adult supervision for the first time in their lives. You could die of testosterone poisoning just by taking a deep breath in the lobby. The mattresses are unspeakable, and I know that because periodically the savages will throw them into a giant pile in front of the building.

Maybe it’s changed, but that was all pretty true in the 90s.

Anyway, after I put all the Hokies into the beta, I noticed that I suddenly got a pile of applications where the players listed their address as Pritchard. It’s obvious, in hindsight. Given how quickly infectious disease travels through an all male dorm, it stands to reason that news about games might sweep through even faster. Gives new meaning to the term viral.

Shortly thereafter, and indeed every chance I’ve had since, I’ve made a point of including the occupants of male dorms in beta tests where “word of mouth” was a goal equal to the testing purpose. It’s a little thing that takes no effort from me to produce outsized results.

7 responses so far

Welcome, Newcomers.

Oct 13 2010

If you have never been here before, please realize:

- This is a three and a half year old blog, and the seven regulars and I go back even further, before I even worked in the industry.

- I am basically a giant dork with a black sense of humor.

- Read the posts tagged “meta community” before you make too many assumptions. I also recommend “What I Did For Love.”

- If you are here via someone linking you to the rant I emitted in March 2000 when I was young, slightly intoxicated, and coming off eight hours of volunteer customer service, bear in mind that my present attitude is somewhat more nuanced.

- Feel free to check out my LinkedIn profile: http://www.linkedin.com/in/sanyathomasweathers

Thanks!

27 responses so far

Yes, I Saw The Louse Blog

Oct 13 2010

Thanks for the… many… links. (If mine is the only blog you read, the blog in question is here.)

As practically everyone knows, I have a binding contract that says I cannot talk about What Really Happened to me. [My lawyer reminds me: It says right here that what really happened was that we mutually agreed to separate, and every time that I've been asked since then, I have said we mutually agreed to separate.] I also cannot say anything about EA, anyone still working at EA, or any product now or ever developed by EA that might be “disparaging.” The only thing I can say, as a matter of fact, is that the contract exists.

However, I am allowed to say what didn’t happen.

I can’t comment on the Louse’s actual post. But in the comment section, someone asked what happened to me, and the Louse responded:

Wow, Sanya. That was a long time ago.

Yeah, that was actually not Rob Denton. That was her having a fierce, loud fight with Mark Jacobs about forum postings. Sanya had a very hard line stance on developers posting on the boards.

That’s… not what happened. At all. Oh, it’s true in that I don’t think devs should post unless they’re willing to commit to a regular posting schedule, and follow the same rules as the community team (including courtesy, genuine respect for players, making no promises, speaking only to areas of personal knowledge, etc). But that wasn’t even part of the scene that led to the end of things.

Also, to be fair, Mark actually wasn’t the one with the hard line real name policy. That was me. Mythic didn’t have that rule until I showed up. This isn’t the post for me to go into my philosophy on the topic, and I’ve droned on and on about that in the past.

I’m not bashing Louse. I feel bad for him/her, given that there are not that many people still at Mythic that meet all the criteria AND can type that cleanly. The internet is busy cheering at him for “standing up,” but the internet isn’t going to protect him from being crushed like a bug by [a] legal team. And that, my friends, is why you’re not going to hear about what happened to me from me. Not until my lawyer gives me the all clear ;)

P.S. Also in the comment section: “I am Rayn from Percival and I would like to know if you know why they banned me back in the day on DAOC.”

DUDE. FFS. I’ve got nothing in my contract saying I can’t talk about what happened to you, so I can tell you why: IT WAS EXACTLY WHAT I TOLD YOU BACK WHEN WE BANNED YOU. Really! Honestly trulio really-o! You got caught in a CS radar trap, and yet I was so willing to believe you were innocent that I demanded and saw the screenshots and logs with my own eyes! I told you then, I told you at the Toronto fan gathering, I told you AGAIN at the afterparty, and I’m telling you now! Build a bridge and get over it already!

But, hey, I’ll give you some new information – the marketing girl and I both thought you were hot. Holding that opinion was especially disconcerting for me because after all the back and forth over your banning, I’d totally pictured you as a basement dwelling trog. But hot where hot is due. So there you go.

Edit to add: And the truth comes out! Rayn did not post, and he moved on further than his friends did. But I’m still leaving this up, because hell, it’s funny and true. But please read the existing comments before adding your two cents about the Saga of Rayn.

EDITED AGAIN, ARGH MAKE IT STOP EDITION: New people, read this note of welcome, please.

143 responses so far

Derivative Trash

Sep 15 2010

I put up a post on the Mod Squad blog, saying that it’s a hell of a lot easier to retain your own audience than to retain someone else’s. I thought the seven of you would get a kick out of knowing that the column grew out of a rant that I nearly put up on a message board. Here was the post I deleted:

Or maybe [this game] should go after its own customers. Going after the “WoW market” or the “EVE market” or anyone else’s “market” is self-limiting and the cause of a whole lot of derivative garbage.

What the hell does “the XYZ market” even mean in this context? If you think everyone playing an MMO… a virtual freaking WORLD… is there for the same reasons, or even the same reasons every day, you are either ignorant or… no, you’re just ignorant. Because assuming any market is  homogeneous is ignorant, and flat out dangerous for those of us who are trying to create worlds.

We’re not going to get “X market” anyway. That group is happy playing X. We should be looking for people who want something different from X, or tired of X, or never really liked X in the first place but their guild leader did, because they are the only ones likely to come over to us and stay there. (If you’re here because you’re so happy playing X, well, you sure bitch a lot about it.) I can see including [design element], but only because there’s no point in reinventing the wheel, not because X has the final word on what makes a great game.

To your other suggestion, “X Game in Y setting” is stupid. People playing X like that particular setting. Just because the underlying code mechanics of a video game laser are similar to a video game crossbow doesn’t mean that you’re going to convince all the Renn Faire people that they’ve secretly been longing to fly spaceships. Go ahead. Come to the Maryland RennFest with me next weekend and ask the guy in the period-perfect Tudor outfit how he feels about the jackass in the Star Wars costume and Slave Leia companion.

You seven see why I deleted it, and moved it here. Someone asked me recently what I’ve learned in the last decade. Well, here it is. I’ve mainly learned that I can’t post the right thing in the wrong place.

22 responses so far

IP Blocking In a Global Society…

Aug 26 2010

…is stupid. I understand the desire to guarantee profits. I grasp that people pay licensing fees in order to have exclusive rights within a territory. But there’s no “right to profit” anywhere that I’ve ever seen, and if we ever want to pay more than lip service to the concept of a global economy, we should pay attention to the world we’ve created that doesn’t have borders (beyond economic ones, a topic for a whole ‘nother rant).

At any rate, TERA just announced that they will not be IP blocking. Players can freely choose between North American and European servers. Bravo.

http://211.43.148.85/forums/showthread.php?t=9682

Money quote: In a time that players are becoming more connected around the world, we believe that IP blocking has no place in a world class Action MMO.

9 responses so far

Smooth.

Aug 13 2010

See, people, this is how you prove you have a sense of humor when one of your employees goes bonkers on one of your (admittedly deserving) customer/troll hybrids:

From JetBlue:

Perhaps you heard a little story about one of our flight attendants? While we can’t discuss the details of what is an ongoing investigation, plenty of others have already formed opinions on the matter. Like, the entire Internet. (The reason we’re not commenting is that we respect the privacy of the individual. People can speak on their own behalf; we won’t do it for them.)

That bit about privacy matters to customers and employees.

2 responses so far

A Sign Our Culture Is Broken

Aug 11 2010

No kidding, guys, actual headline about a big league community manager: “…the White House press secretary’s candor may be a sign he should switch to less visible role.”

It is a standard of conventional wisdom that people are idiots, can’t handle the truth, and facts must be dressed up and spun in order to be palatable. And it’s a fact that people who do tell the truth are usually “in trouble” at best and run out of town on a rail at worst.

Now here’s my problem with the conventional wisdom, besides it being cynical: It’s not actually true.

An audience is always composed of two groups – one, actual customers (or voters or whatever). Two, people with their own agenda. You might as well blow off the second group entirely, because they are never going to listen. It does not matter how much time you spend on spin and packaging and whatever. They are going to find a way to twist your words, take quotes out of context, and if all else fails, lie. Why waste time catering to their nonsense? I’ll tell you what, if your community is bigger than a thousand people, you don’t have time. Your only hope is to break people off from the herd at live events and get through to them when they don’t have an audience.

The actual customers are different. You still want to put your best foot forward. You still want to choose the perfect words, the words that will communicate your feelings and your intent as well as the facts. You still want to convey a sense of inclusion, of partnership, of value. You need to be in sync with your team in terms of your message and your timing. And you should never be rude to an individual (rude to hypothetical groups/strawmen – we CM types call that a “technique”) and you don’t need to say every little thing that pops into your head at the instant it does the popping.

But you really, really don’t have to avoid candor with actual customers. When you think you do, then… and only then… is it time to switch to a less visible role.

8 responses so far

Community Management Lessons From Sarah Palin

Aug 09 2010

The actual post is up at my employer’s site. (It’s hard to see hotlinks on that site – the article I was riffing off of is here:
http://www.slate.com/id/2262544/) But comments there are borked, and I figured, if y’all wanted to talk about the post, I ought to give you a place to do it before I pimped it all over creation.

If you’re looking for a diatribe about Sarah Palin, you aren’t going to get it.  If you’re looking for me to admire her community management, you sure as hell aren’t going to get it.

But brand management is a different animal. I respect the hell out of whoever she’s got doing brand management, and I stand in awe of what they’ve accomplished on behalf of their client. The client is doing her own part, though. If someone came up with a natty armband and some good slogans for her, she’d be unstoppable.

5 responses so far

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